Strategic Design Leader


Experienced Design Leader | Driving Innovation in Customer Experience

With over 20 years of experience in design leadership, digital transformation, and user experience strategy, I specialise in creating impactful, user-centered solutions that align business goals with technology. Currently leading the design team for omnichannel customer support at IKEA, I collaborate closely with product management, engineering, and AI teams to deliver innovative, scalable digital tools. Passionate about fostering collaboration, empowering teams, and driving meaningful customer and co-worker experiences.