I’m Petter Bjelm, a passionate UX and design leader with over 20 years of experience in user experience (UX) design, digital transformation, and customer experience strategy. I specialize in creating intuitive, scalable, and user-centered digital solutions that enhance both customer and co-worker experiences.
Currently, I lead the Omnichannel Customer Support UX team at IKEA, collaborating closely with product management, engineering, and AI teams to design and implement data-driven, accessible, and impactful digital experiences. My expertise lies in experience strategy, interaction design, user journey mapping, and prototyping, ensuring that digital products align with both business goals and user needs.
What I Do
User Experience (UX) Strategy
Crafting seamless digital experiences through user research, journey mapping, and interaction design.
Design Leadership & Mentorship
Leading and mentoring high-performing UX teams, fostering a culture of innovation, collaboration, and continuous learning.
Customer Experience & Service Design
Developing customer-centric digital solutions that optimize customer support, after-sales, and omnichannel experiences.
AI & Data-Driven UX
Integrating responsible AI solutions into digital tools while keeping the human at the center.
Agile Product Development
Working cross-functionally with engineering, product management, and data teams to deliver scalable, user-friendly solutions.
Why Work With Me?
I bring a human-centered design approach, combining UX/UI expertise with strategic business thinking. My passion is in empowering teams, simplifying complexity, and designing solutions that create real impact. Whether it’s UX consulting, digital product strategy, or experience leadership, I thrive on solving challenges and delivering meaningful, high-quality digital experiences.
Let’s connect! If you’re looking for an experienced UX leader to enhance your digital strategy, improve customer experiences, or drive UX innovation, feel free to reach out.